Experience includes: 

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• LRQA assurance: Lead Creative Copywriter – creative concepts and copywriting across a broad spectrum of materials such as articles, content, presentations and social campaigns. Included working with a designer to create conceptual campaigns. Role was augmented by the use of a bespoke Gen AI aggregator/LLMs to speed up delivery.
   

• Barclays: UX Copywriter, user journeys, content and marketing materials for the Business Banking squad B2B – including emails, articles, DM.
   

• Virgin Media: B2B Lead Copywriter – insight driven content tailored to meet marketing goals that aligned with brand identity and objectives.
   

• ADP payroll and HR services: B2B Digital Copywriter – included audit of the existing site and working alongside SEO experts to create higher-ranking content. Also helped create new user journeys, plus articles, and social campaigns.

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